Clik here to view.
The Power of Text
What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An...
View ArticleClik here to view.
Convince with Simple Fonts
Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task...
View ArticleClik here to view.
When Fancy Fonts Work
Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy,...
View ArticleClik here to view.
Executives Embrace the Non-text Web
Forbes has done some research to understand manager’s attitudes towards receiving information in a non-text format (i.e. in a video stream). You can read a summary of the document on eMarketer or if...
View ArticleClik here to view.
The Power of Text
What makes an engaging television commercial? If you think visual and auditory appeal – action, sound, music, people, color, etc. – you would usually be correct. Ditto for high production values. An...
View ArticleClik here to view.
Convince with Simple Fonts
Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will be more successful if you describe the task...
View ArticleClik here to view.
When Fancy Fonts Work
Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy,...
View ArticleClik here to view.
Executives Embrace the Non-text Web
Forbes has done some research to understand manager’s attitudes towards receiving information in a non-text format (i.e. in a video stream). You can read a summary of the document on eMarketer or if...
View Article
